In today’s episode of Talking Texts, the hosts Christoph and Rick explain the economic use of Nudging in everyday live and how the number of organ donations can be increased using nudging techniques. While giving several examples of how Nudging can affect any of us, their talk and findings are based on the award-winning bestseller book: “Nudge: Improving-Decisions-Health-Happiness” from Richard H. Thaler and Cass R. Sunstein.

Time cues

00:00 Opener
00:51 Intro
01:08 What is Nudging? Examples.
05:32 Nudging and Organ Donation
10:18 Discussion                                          
16:00 Outro                                


Verhaltensökonomik is behavioural economics in English

Bundeszentrale für gesundheitliche Aufklärung (BZgA). This translates as federal center for health education. The task of this centre is to inform citizens about health and important measurements. For more information go to their webpage.

„REWE“ is the name of a supermarket-chain in Germany. REWE is short for „Revisionsverband der Westkauf-Genossenschaften“ (Audit union for Westkauf-Cooperatives).

Links and resources

German Version: Nudge. Wie man kluge Entscheidungen anstößt (übersetzt von Christoph Bausum). Econ, Berlin 2009, ISBN 978-3-430-20081-3

Thaler, R. H., & Sunstein, C. R.. Nudge: Improving decisions about health, wealth, and happiness. Penguin. 2009.


Cover art: Anna Mahendra
Music Bela Bartok, Irene Damert, Felix Spieß